And this trend is not going anywhere anytime soon!
Why is this?
Well frankly speaking, the old way of making skincare for generic "skin types" (most of the research that determined these skin types is based on outdated and unrealistic mid 20th century animal research) isn't working.
If it did work--if we truly knew that "these ingredients work for this skin type" then guess what--there would be no multibillion dollar skincare industry.
Why? Because everyone with those "skin types" would have already gotten results and would have achieved their skin goals.
Instead, people spend hard-earned dollars and time they can't get back trying product after product, constantly seeking that magic one that will give them the clear, even, vibrant skin they desire.
Sometimes the products work. For awhile. Then something happens like the company reformulates, a product gets discontinued, or guess what? It doesn't work anymore because the skin has changed (which it does ALL THE TIME). So what do you do? Start the frustrating and expensive search again?
There's a better way, and now more aestheticians, herbalists, aromatherapists, health coaches, and other skin wellness practitioners have embraced it: CUSTOM SKINCARE.
This new way is actually based on ancient healing modalities such as Chinese medicine, Ayurveda, and classical herbalism which honor the fact that every person's constitution and current environment/lifestyle is different, and need different nutrients to thrive, both inside and out. Modern scientific studies have also begun to show the benefits of individualized nutrition for multiple conditions.
As the seasons change, environments change, and as time passes, one's nutritional needs must change too in order to achieve and maintain optimal results.
If you are a skincare or wellness practitioner, you have the opportunity to learn how to formulate and matket super-targeted, customized natural skincare products for your clients in my online course, Create Your Skincare Professional Edition.
This 4-month comprehensive virtual mentoring experience starts 9/23!
Learn more and save your spot in class today at the link in my bio.